Digital Transformation is the change associated with the application of digital technology in all aspects of human society. The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support the traditional methods. Programmatic Campaign helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence (AI) for online display, social media campaign, mobile and video campaigns, and are expanding to traditional TV campaign marketplaces.
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